Why It’s Hard to Shake a Bad Impression

  Negative reputations or bad first impressions are hard to change, even when they’re inaccurate or there’s a behavior change for the positive. Why is that? Dorie Clark, writing for hbr.org, explains: “… our brains are optimized to conserve energy; if there’s not a compelling reason to re-evaluate something, then we won’t.” People don’t consciously…